About bellybutton

Founded by mothers – made for families

Founded in 1997 by five mothers, bellybutton has become synonymous with lovingly designed fashion, accessories, and care products for pregnancy, babies, and children. Drawing from their extensive experience and keen understanding of the needs of families, bellybutton supports parents from the very beginning.

Our customers come first

At bellybutton, we understand the unique needs of parents and children. Since its founding by five mothers, bellybutton has supported families with fashion, accessories, and care products that make life easier and more beautiful. Our products are authentic, high-quality, and crafted with great attention to detail.