Belly button

Everyday Essentials for Boys & Girls

About Us

We believe in children

Bellybutton is a brand designed by mothers for families – with high-quality products that are well-thought-out, stylish, and suitable for everyday use. From pregnancy to school, we accompany you with fashion and equipment you can rely on.

With a wealth of experience, attention to detail, and the promise: We believe in children.

Our world

Whether maternity wear, baby clothes, children's shoes, or thoughtful gift ideas: Bellybutton combines style, quality, and function in every product. Founded by five mothers, we have been focusing on real family life for over 20 years.

Discover products that grow with your child, are compassionate, and simply feel good.

Made with love

Designs with heart – for families who value style, quality and function.